Does sex really sell?

This is one of a series of photographs by Rankin that features celebrities with dead fish.  The series is meant to use sex to highlight the issue of over fishing.  I think it fails spectacularly. My interest in this image is wrapped up in how utterly bizarre it is, and I don’t really pay attention to the intended message.  Studies have shown that this is actually generally true of sexy ads.  People who are attracted to the images focus on that hot woman stretched out on the hood of the car, not the kind of car that’s being advertised.  Sex might not actually sell.

(Click on the image for the Beautiful Decay article!)

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